A well designed website must meets both aspect visual appeal and inner functional usability. As visitors judge a website on how does it work and then how does it look. Lacking in any element may lead to website unattractive.
There are the 9 basic principles of web designing to make website attractive. If these rules properly followed. Then website build ability to make the website users friendly, effective, and engaging.
Well designed web designs always serve right material related to the needs of users. Make sure that website organized in a proper way. In case of general and each page, understand and combine users’ needs with your own purpose. In order to create a good impact with the visitors.
2. Communication & Load Time
As everybody wants to save the most of their time from unnecessary standstills. All visitors hate a website that takes too long time to load. All visitors want speedy and plain information.
There are some effective tips to optimize site communication & load time:
- Organize information using headlines and sub-headlines.
- Use bullet points instead of long sentence.
- Optimize image sizes (size and scale).
Generally Sans Serif fonts such as Arial and The Times are easier and more suitable for online reading. Sans Serif fonts are modern looking fonts without decorative finishes.
The ideal font size for easy online reading is 16px. The web should be applied just maximum 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.
A nice-arranged color not only represents the appearance of your own brand but also enhancing user experience in the long run. So, considering carefully and choosing it well.
Some tips are:
- Complementary colors bring balance and harmony. So using contrasting colors for the text and background will highlight specific content and make reading easier.
- Vibrant colors attract attention and bring up emotion. So use them sparingly (e.g. for buttons and call to actions).
- White space/negative give website an up-to-date and uncluttered look.
Choose the proper images for your website that bring a great support for brand positioning and connecting with your target audience. Also consider graphics, infographics, and videos because these media can be much more effective at communicating than even the most well-written piece of text.
It is about how easily people could take action and move around your website. Some tips to make your website an effectively navigational are:
- A logical page hierarchy.
- Using breadcrumbs.
- Design clickable buttons and following the ‘three-click rule’. It means visitors are able to find whatsoever information they are looking for within three clicks.
7. GRID-BASED Layouts
Besides organizing web purposely, it’s also crucial that the content of web be placed in a neat order. Use grid-based layouts to arrange content into boxes, sections, and columns. Make the content looks lined up, tidy and balanced. This will create a very better users experience.
If content place randomly on the surface of web pages can potentially make the appearance of whole website look like a haphazard homeless man.
8. “F” Pattern Designs:
Eye tracking studies prove that people scan computer screens in an “F” pattern. The first and the most of what people see is at the top and left of the screen. Thus the right part of the screen is rarely seen.
Instead of trying to adjust the viewer’s visual flow, efficiently designed websites will work displaying information in the important order of “F” pattern (left to right, top to bottom).
9. Mobile Friendly
As over 50% of online visitors use their phone/tablet to surf web.So it is essential to make website be mobile friendly. Build website as a responsive layout which is completely able to adjust to different screen widths.
To give extra attractive look to website also consider to build a dedicated mobile site. It’s a separated version of web specifically optimized just for mobile users.
Keep these design principles in mind and combine them with own accomplished designing skill while designing website.